Timberland
At the end of the 198os, Timberland sales topped $156 million, 30 percent of which was solely of its classic yellow boot, popular among urban youth in the northeastern United States.During the 1990s, sales of the brand took off at the same time U.S. hip-hop artists like Wu-Tang Clan, Mobb Deep, Jay Z, DMX and many more wore the boots and rapped about them regularly.
After the rappers had fully influenced a generation of fans to wear the work boots, Timberland’s footwear accounted for more than 70 percent of its sales. By the end of 1992, the company’s sales topped $291 million and at the end of the decade, sales reached $917.2 million.
The direct link for the full article:
http://atlantablackstar.com/2013/10/31/8-corporations-that-made-a-fortune-leveraging-black-culture/
Interesting comments:
Deborah Martin · Top CommenterWhy does this article not mention the fact that Addidas founder and his brother who founded PUMA were once Nazis? Why does this article not mention the fact that Timbaland once told Blacks they didn't appreciate their product being associated with urban youths? Why does this article go past the fact the Cristal didn't like their product being associated with rap artists and the lifestyle?
Floyd Webb · CEO at Straight Out of A Comic, LLCDamn, must we always focus on the obvious and miss the message.The MESSAGE is that is concrete capital value to Black Culture and life. Let's run and tell THAT. NOW, how do we, the producers of this AWESOME culture, seize control and monitize it on our own in our best interest?
Ed Dunn · Top Commenter · Atlanta, Georgia
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